SEO for videos is becoming substantially significant for B2B Marketing. Companies with dedicated video marketing strategies yield more leads, procure more revenue. These companies enjoy better brand awareness than those engaged in all other allied forms of marketing.

Facebook, Twitter and YouTube are significant places to grab attention on your video content. Still, prospects are not necessarily in work or buy mode as they scroll through these varied platforms regarding SEO for videos.

You do not know and realise that 90% of B2B decision-makers employ search to research business choices and decisions. To procure the leverages of video marketing, your videos must be optimised for search. By adhering to a few best practices for SEO for videos, you would receive the privileged benefits of more visible video search results and drive more organic traffic and qualified leads, especially to your video content.

This article discusses the six steps that you must incorporate to improvise your search rankings. Hence, your videos stand out in the search results:

1)      Transcribe your Video Content:

As far as SEO for videos is concerned, delivering both a video and transcription on a single page procures dual benefits. It caters to varied reader preferences, and it facilitates video content more likely to appear in general google searches. Video transcriptions can be very well optimised for search in the same manner as any other text-based website content. While this might seem to break duplicate content rules, transcriptions actually deliver a commendable user experience by catering to varied learning styles. While some visitors might prefer videos, others might prefer reading. 85% of business executives prefer reading over watching videos while making crucial business decisions.

2)      Optimise Video File Metadata:

Similar to general search results, titles and descriptions are displayed in video searches. While Google would identify something to portray if this data is not provided, you would drive more views and rank higher in results if this metadata is optimised regarding SEO for videos.

Video titles and descriptions must be:

  • Persuasive and compelling to stimulate click-throughs
  • Relevant and applicant to the content
  • Incorporate keywords that match user intent
  •  Feature titles that include 55 characters or less
  • Employ meta descriptions that incorporate 155 characters or less. 

 Moreover, Google displays a thumbnail for video results. Thumbnails are to videos as images are to blog posts- selecting the appropriate thumbnail is essential. While major video processing programs would opt out a thumbnail employing a single screen from the video, you must create a custom thumbnail that exemplifies video content, grabs attention, and stimulates interest.

3)      Implement Schema Markup:

While some users execute Google’s video search function searches, they majorly use the general search tool. To assist videos to stand out in general search results, employ schema markup (semantic vocabulary) to deliver the information search engines require. With schema markup, general search results would appear similarly to video search results, delivering a video thumbnail and length concerning SEO for videos.

 4)      Submit a Video Sitemap:

While Google’s crawlers would identify videos on your site, you can increase the discovery of site-hosted videos by inventing a video sitemap and submitting it to Google Search Console. Establish a separate video sitemap, or complement video entries to the prevalent sitemap as a smart strategy concerning SEO for videos.

 5)      Identify Keywords that populate video results:

The best way to realise and understand that users prefer video content for specific inquiries is to conduct searches for targeted keywords. Suppose video results appear on the first page of results. In that case, it implies that users are peculiarly gratified with video content for that query and queries about SEO for Videos.

 6)      SEO Video Ranking Factor must be considered as significant:

Video Content is to be considered to the same standards as text content in search results. It must be of high quality. Optimising fluff videos is not for a valuable utility of your time because, like general content, factors of engagement are very significant concerning SEO for videos strategies and tactics.

Conclusion:

After you have created high-quality, engaging videos, then upload them to your site, complement transcripts, and optimise display results with metadata, schema markup, and sitemaps. Completing these tasks would facilitate higher visibility and higher ranking with search results for video marketing content due to optimum utilisation of SEO for videos tips and essentials.